social media, social media marketing, twitter

If you’re the smartest person in the room…

If you're the smartest person in the room, find a different room. It's something my mom used to say to me growing up. A lot. Smart lady, eh? Surround yourself with people that are better than you are and you will grow. An advantage of social networks -Twitter in particular- is that your 'room' can… Continue reading If you’re the smartest person in the room…

growth

4 ways to sharpen your saw

Sharpening the saw is the final habit in The 7 Habits of Highly Effective People by Stephen Covey. The book itself is an oldey, but goody; it was originally published in 1989, but the lessons within still strongly resonate. My copy is highlighted, dog-earred and not great looking  (like the velveteen rabbit- a thing's not real… Continue reading 4 ways to sharpen your saw

social media, social media marketing, Uncategorized

The Hard Sell & the Long Game in Social

What is the main purpose of Social Media Marketing for your business? Some popular answers: Sales. ROI. Revenue. (The scariest answer: I don't use social media for my business, GASP). While all eventual fruits of effective social media management-the aforementioned should not be what's in the cross-hairs initially. The first step is to create value.… Continue reading The Hard Sell & the Long Game in Social