#DoingItRight: 8 Great E-mail Subject Lines

I'm a metric-minded retail manager's dream. As a consumer, I sign up for everything: point clubs, e-newsletters, subscription boxes, and  e-coupons. However, my e-mail inbox is likely enough to make a minimalist break out in a cold-sweat. Right about now, you're probably thinking: hey, I've been reading this great book: The Life-Changing magic of Tidying… Continue reading #DoingItRight: 8 Great E-mail Subject Lines

facebook, instagram, social media, social media marketing, twitter, Uncategorized

Detroit Homecoming 2016: An Inside Perspective.

Day 1: The Brewster Wheeler Recreation Center Dinner was served at this historical recreation center on the first evening of the event to welcome the 200+ expats home. The space was transformed from a vacant building to a breathtaking space: edgy with a touch of elegance — just like Detroit. As part of the Crain Communications… Continue reading Detroit Homecoming 2016: An Inside Perspective.


Every Expert Was Once Clueless.

I often have people approach me and say things like, "I'm social media illiterate", or "I have no idea how to begin having a social presence." They laugh nervously. (ME TOO, I think.....just kidding) Most of the time, these are highly intelligent, accomplished individuals. They seem embarrassed, and somehow ashamed of the fact that they… Continue reading Every Expert Was Once Clueless.

social media, social media marketing, Uncategorized

The Hard Sell & the Long Game in Social

What is the main purpose of Social Media Marketing for your business? Some popular answers: Sales. ROI. Revenue. (The scariest answer: I don't use social media for my business, GASP). While all eventual fruits of effective social media management-the aforementioned should not be what's in the cross-hairs initially. The first step is to create value.… Continue reading The Hard Sell & the Long Game in Social