content, facebook, instagram, pinterest, social media, social media marketing

Social Media is Eating the World

In 2011, Marc Andreessen, co-founder of Netscape (remember that?) and investor in companies such as Facebook, Groupon, Skype, and Twitter, wrote: "Why Software is Eating the World." In this essay, he gives Amazon and Borders (among others) as a dramatic example of a software business eating a traditional business. Although the article is focused on… Continue reading Social Media is Eating the World

content, social media, social media marketing

5 Ways Social Media Content is Different than Traditional Content

1. Anecdotal stuff is great. Feelings. All the mushy stuff. It can be factual information, but it doesn't have to be. 2. Make it shorter. Good. Now even shorter. Besides the fact that there are character counts limiting your message in some cases, copy that is short and clear often performs better. You may have… Continue reading 5 Ways Social Media Content is Different than Traditional Content

facebook, instagram, social media, social media marketing, twitter, Uncategorized

Detroit Homecoming 2016: An Inside Perspective.

Day 1: The Brewster Wheeler Recreation Center Dinner was served at this historical recreation center on the first evening of the event to welcome the 200+ expats home. The space was transformed from a vacant building to a breathtaking space: edgy with a touch of elegance — just like Detroit. As part of the Crain Communications… Continue reading Detroit Homecoming 2016: An Inside Perspective.

social media, social media marketing, twitter

If you’re the smartest person in the room…

If you're the smartest person in the room, find a different room. It's something my mom used to say to me growing up. A lot. Smart lady, eh? Surround yourself with people that are better than you are and you will grow. An advantage of social networks -Twitter in particular- is that your 'room' can… Continue reading If you’re the smartest person in the room…

social media, social media marketing, Uncategorized

The Hard Sell & the Long Game in Social

What is the main purpose of Social Media Marketing for your business? Some popular answers: Sales. ROI. Revenue. (The scariest answer: I don't use social media for my business, GASP). While all eventual fruits of effective social media management-the aforementioned should not be what's in the cross-hairs initially. The first step is to create value.… Continue reading The Hard Sell & the Long Game in Social