content, facebook, instagram, pinterest, social media, social media marketing

Social Media is Eating the World

In 2011, Marc Andreessen, co-founder of Netscape (remember that?) and investor in companies such as Facebook, Groupon, Skype, and Twitter, wrote: "Why Software is Eating the World." In this essay, he gives Amazon and Borders (among others) as a dramatic example of a software business eating a traditional business. Although the article is focused on… Continue reading Social Media is Eating the World

content, social media, social media marketing

5 Ways Social Media Content is Different than Traditional Content

1. Anecdotal stuff is great. Feelings. All the mushy stuff. It can be factual information, but it doesn't have to be. 2. Make it shorter. Good. Now even shorter. Besides the fact that there are character counts limiting your message in some cases, copy that is short and clear often performs better. You may have… Continue reading 5 Ways Social Media Content is Different than Traditional Content