1. Anecdotal stuff is great. Feelings. All the mushy stuff. It can be factual information, but it doesn’t have to be.
2. Make it shorter. Good. Now even shorter. Besides the fact that there are character counts limiting your message in some cases, copy that is short and clear often performs better. You may have heard the term ‘snackable’ content. In traditional media, they serve 5-course dinners. On social media, we have snacks.
4. So-called “low-quality” user generated content is GOLD. The pictures are low-res, I hear. “I can make it look sexy,” a designer says. In my experience, social communities reward gritty authenticity, not what they might consider ‘doctored’ imagery.They trust images that aren’t a ‘highlight reel’ from the company trying to sell them something.
5. You can, albeit very carefully, push the boundaries of your brand voice. Social media is a living, breathing thing. As such, your brand voice can be a little bit more alive on social.