I often get asked this question, “So what do you do for a living?” The first few dozen times I was asked – I seemed to be at a loss. Do I explain content calendars, the mechanics of each social platform…errrr….. UTM codes, a/b testing, social listening? I tried. I got blank stares followed by polite smiles. [Insert Boomers + Millenials joke here] As a consequence of these awkward attempts at explaining my chosen craft-I thought about it. A lot. Am I like a scientist? Am I like a teacher? Am I like a comedian? Am I like a customer service representative? Am I like a project manager?
Social Media Strategists are:
Like scientists because we continually form hypotheses in the form of content that we think will resonate with our audiences. We test these hypotheses daily -and prove, or disprove them.
Like teachers because we aim to educate about our products and services.
Like comedians because we aim to entertain with shock, awe and humor.
Like customer service representatives because we listen, empathize, troubleshoot and provide answers.
Like project managers because we strategize, plan and execute based on business objectives.
Wow. No wonder it’s hard to explain. That is really a mixed bag. What I do know for certain is that as a Social Media Strategist, I’m never bored and I’m never done learning and I always feel as if there’s been some mistake- because someone’s actually paying me to do what I would do if I could do anything I wanted.
Now, when people ask me that question, “So, what do you do for a living?”…I simply say this:
I get paid to play.
Written By: Megan Mayle