content, facebook, instagram, pinterest, social media, social media marketing

Social Media is Eating the World

In 2011, Marc Andreessen, co-founder of Netscape (remember that?) and investor in companies such as Facebook, Groupon, Skype, and Twitter, wrote: "Why Software is Eating the World." In this essay, he gives Amazon and Borders (among others) as a dramatic example of a software business eating a traditional business. Although the article is focused on… Continue reading Social Media is Eating the World

content, social media, social media marketing

5 Ways Social Media Content is Different than Traditional Content

1. Anecdotal stuff is great. Feelings. All the mushy stuff. It can be factual information, but it doesn't have to be. 2. Make it shorter. Good. Now even shorter. Besides the fact that there are character counts limiting your message in some cases, copy that is short and clear often performs better. You may have… Continue reading 5 Ways Social Media Content is Different than Traditional Content

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#DoingItRight: 8 Great E-mail Subject Lines

I'm a metric-minded retail manager's dream. As a consumer, I sign up for everything: point clubs, e-newsletters, subscription boxes, and  e-coupons. However, my e-mail inbox is likely enough to make a minimalist break out in a cold-sweat. Right about now, you're probably thinking: hey, I've been reading this great book: The Life-Changing magic of Tidying… Continue reading #DoingItRight: 8 Great E-mail Subject Lines

facebook, instagram, social media, social media marketing, twitter, Uncategorized

Detroit Homecoming 2016: An Inside Perspective.

Day 1: The Brewster Wheeler Recreation Center Dinner was served at this historical recreation center on the first evening of the event to welcome the 200+ expats home. The space was transformed from a vacant building to a breathtaking space: edgy with a touch of elegance — just like Detroit. As part of the Crain Communications… Continue reading Detroit Homecoming 2016: An Inside Perspective.

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Every Expert Was Once Clueless.

I often have people approach me and say things like, "I'm social media illiterate", or "I have no idea how to begin having a social presence." They laugh nervously. (ME TOO, I think.....just kidding) Most of the time, these are highly intelligent, accomplished individuals. They seem embarrassed, and somehow ashamed of the fact that they… Continue reading Every Expert Was Once Clueless.

startup life

What Startup Life Has Taught Me

Live in the moment. Seize the day. Life is short. Feel free to add your own. There is no shortage of phrases that remind us to be present. To be mindful. We can recite them, sure. But how often are we really, truly, practicing them? Now, I've always conceptually understood the directive live in the moment. Yoga is… Continue reading What Startup Life Has Taught Me